Having been an intrinsic part of celebrated Swiss club culture in the early 2000s under his Sam Da House alias, So Pink Mafia returned to the scene in 2012 and has gradually reinstated himself as one of the country’s most electrifying musical artists.
Born in 1982 in Morges, Switzerland, at 16 Samuel bought his first pair of now iconic Technics MK2 turntables. By 18 he had become a regular fixture on the national party circuit as Sam Da House, playing at private parties, club venues like Mystique, D! Club, Amnésia and Club Q, and major events including the mythical Mind Control sessions, where he reigned supreme in the trance event’s house room.
But life, as it always does, got in the way of Sam Da House’s career in perhaps the most celebrated way. At the age of 25, fatherhood put the music on hold, Samuel prioritising his young family over the dance floor until such time that he could make a fully focused return.
In January 2012, Samuel returned to the stage as So Pink Mafia, a new concept that draws on the sounds of Deep House, Techno and House, evolving and growing with recent genres that have taken the world of electronic music by storm. An instant success, So Pink Mafia has already performed with Ron Carroll at Chic Club in Lausanne, his only date in the country, with Pleasurekraft, Kaiserdisco and Alec Tronic. Not just content with playing other people’s parties, and tapping into his years of experience, he also joined forces with MAD Club to create his own party ‘So Pink. So Hot!’ and established premium after-works event ‘La Vie En Rose’. Creating a post-office-hours party that draws in an elite crowd of beautiful people from the city’s most affluent companies, ‘La Vie En Rose’ works with exclusive brands like Champagne Drappier and Playboy Switzerland to create an atmosphere like no other.
So Pink Mafia punchline : La Vie est Belle ! Vis-la en Rose !